NGA wanted to encourage open communication between staff throughout the year. While these digital screens would be shown separately, not together, the cohesiveness of the designs helped unify the campaign.

To improve on the original screens, I focused the updated designs on the end goals that would inspire people to talk to each other (the “why”). People would be walking by the screens quickly at work, so it was important to use stronger visuals and hierarchy to quickly convey clear messages. I also designed the graphics and layout to feel current and cohesive.

Role

Sole graphic designer.

• Reviewed original designs and identified opportunities for improvement

• Brainstormed and sketched ideas

• Determined design and layout while ensuring alignment with client’s size requirements

• Made suggested updates to copy to strengthen messaging

• Curated artwork, typography, and colors to align with design vision

Programs Used

• Adobe Illustrator

• Adobe InDesign

Client

National Geospatial-Intelligence Agency (NGA)—Unclassified