It was such a pleasure to work with Uptown Main Street to design materials for one of their signature events in DC — Earth Day Umbrella Stroll. UMS was interested in designing a range of print and digital materials — including a banner, poster, postcard, and social media graphics — that were visually colorful, friendly, and inviting, to encourage people to attend the event.

The event brought people together from across the community to clean up the outdoor space, get to know each other, and have fun together as they brought color, energy, and live music to the neighborhood. Getting to see that in action was rewarding and fun!

Below is the banner we designed for the event.

Local sponsors hung the event posters in their storefronts and handed out postcards to help advertise the event.

We also created graphics for social media to advertise the event on Facebook, Instagram, and Eventbrite. The mix of print materials and social media really helped get the word out. The event had a great turnout and was a big success!

Role

Art director and sole graphic designer.

• Brainstormed and sketched ideas

• Drafted copy

• Created artwork and layout

• Incorporated final copy from client

Programs Used

• Adobe Illustrator

• Adobe InDesign

Client

Uptown Main Street